Elenista-Ann Lam's Marketing Blog

To begin this ad campaign, I've decided to focus on marketing my digital marketing and design agency. Using Canva, I created a simple logo to create a visual brand, which is now also uploaded on my website created by Google Site. This logo also provides potential clients a glimpse of my personal style and aesthetics. However, my website does display a variety of branding designs I've done for various organizations.  I am using Google Ads to go through the process of creating a hypothetical ad for my agency. The process is simple, their user interface is really self explanatory and easy to use. If you were never to have tried it before, one would think the online advertisement process would be complicated, but it is actually quite accessible. As you can see, here is what my ad would look like if I were to publish it. It is a basic process, and highly usable if you were to genuinely want to increase traffic or leads to your website. Personally, I've only ever really clicked ...

The mention of AI has somehow increased in my life in these past few months. It's most likely the Recency Bias, but just today, my alma mater published an article where a professor was discussing the use of ChatGPT in the classroom and its negative impact on student critical thinking skills (Meisner, 2023). And as mentioned in this week's chapter in Surfing the Tsunami , here is a baby step in seeking to learn more about AI... Other professors were also interviewed about this new technology, and while many echoed the initial professor's concerns, there was one professor who do not believe ChatGPT will cause major damage in the world of higher education. She even referenced how people were initially fearful of spreadsheet technology taking over jobs, but that "clearly didn't happen" and "there are things that a computer assists accountants in doing and humans can pay more attention to what they can do better" (Meisner, 2023).  This belief is similar ...

Even if you are not personally on the platform, you have most likely heard of TikTok, seen a TikTok reuploaded onto another platform, or use another platform that have mirrored its quintessential infinite scrolling feature. That said, TikTok is ushering in a new age of self-branding and marketing, allowing people to create quick, attention-grabbing clips.  Some even say it is further shortening our attention span... As much as I tried to avoid the TikTok craze, I reluctantly joined last year, and have now a personally curated feed consisting of cute animals, funny stories, and cooking videos. One of the many cooks that have built quite a following on the platform is a mother of two, Alissa Nguyen, known as @gaming-foodie .  Whether creators are aware or not when creating their brand, it is important to highlight characteristics that are unique to your brand. For Alissa, it is her realistic cooking videos often featuring crying, screaming children in the background, mistakes du...

Initially, for this week's blog, an attempt was made to write about chapter 3 of  Guerrilla Marketing  through ChatGPT. It was only an attempt because although the AI program recognizes the book, it did not provide the accurate chapter or content. What was interesting was that the AI did confidently write a blog post during the initial inquiry. However, since it was not the correct content, a series of specifying statements were given such as the edition of the book in order to get the correct content from the AI.  The AI seemed to learn through the series of statements that it is, in fact, unable to pinpoint a specific book chapter to create a blog about. It did, however, try to provide generalized marketing learning points as a way to fill that knowledge gap. Although the AI can provide good insight to a topic of interest, it's important to know information concerning the topic prior to asking the AI. It was fascinating though, when the AI seemed to learn in real time t...

In Chapter 3 of Guerrilla Marketing , Levinson shares sixteen key words that guide his advices on succeeding in guerrilla marketing (2007). The key words include commitment, investment, consistent, confident, patient, assortment, subsequent, convenient, amazement, measurement involvement, dependent, armament, consent, content, and augment. Although it is quite a long list, it provides a comprehensive look on what to consider when you want to successfully implement guerrilla marketing practices. A few of the suggestions stood out during the reading such as subsequent, dependent, and consent. As someone who has never worked specifically in the field of marketing, I've never engaged in the practice of subsequent marketing and followup with clients. However, in my nonprofit organizational experience, similar practices is a large part of maintaining existing members and future support. Safe to say, this practice and concept is applicable in marketing for most sectors.  The second "...

Prior to this assignment, I have had opportunities to create websites for various university organizations and even an American Kennel Club show dog. They were fully functional websites with pages you would find on any business sites such as a home page, about us, contact form, photos/videos, and what not. The two web development programs I used most were Wordpress and Wix, but never Google Sites. So, I was excited to try out this program to gain additional experience.  For my website, I decided to create a hypothetical company website offering my social media marketing experience and graphic design services. The website has a simple format with a small portfolio, a contact form, and an about me page. If I were to pursue this as my career, I would definitely include my personal social media account along with more recently created designs. Google Sites' user interface is similar to other web development programs, but it is even more simplified. The basic editor controls are provid...

As discussed in last week's reading of  Surfing the Tsunami , artificial intelligence (AI) is already making significant impact in most major industries. This week, we further explored specific areas impacted by AI, such as physical and virtual automation, advice/digital assistants, analysis, science, and space (Kelsey, 2018).  AI is influencing industries such as media and education as well (Thomas, 2022). Within education, AI-digitized textbooks have been in early development along with virtual tutors with the ability to recognize emotions and facial expressions of students who may been struggling. Media companies such as Bloomberg even uses Cyborg technology to expedite processing complex financial reports.  Regardless of whether you are embracing or fearful of this technology, as emphasized in the book, it is inevitable and should be regarded as such. This inevitability does make me wonder whether studying AI and it's general workings will become a subject necessary t...