To begin this ad campaign, I've decided to focus on marketing my digital marketing and design agency. Using Canva, I created a simple logo to create a visual brand, which is now also uploaded on my website created by Google Site. This logo also provides potential clients a glimpse of my personal style and aesthetics. However, my website does display a variety of branding designs I've done for various organizations.
I am using Google Ads to go through the process of creating a hypothetical ad for my agency. The process is simple, their user interface is really self explanatory and easy to use. If you were never to have tried it before, one would think the online advertisement process would be complicated, but it is actually quite accessible.
As you can see, here is what my ad would look like if I were to publish it. It is a basic process, and highly usable if you were to genuinely want to increase traffic or leads to your website. Personally, I've only ever really clicked on Google Ads when online shopping or trying to find a product. However, I've surprisingly never clicked on a Google Ad for a website. After learning about this process, I'll probably pay closer attention to how people craft their Google Ads.
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