Week 5 - MBA 6101 - Social Media's Impact on Company Profit

For my final presentation, I will be analyzing the branding of Google, specifically their new Pixel 7 smartphone. As I was planning out my presentation and the marketing and branding topics I will discuss, I thought of how social media impacts the consumer market, specifically the individual creators on each platform. Tech reviewers and "influencers" can be seen on platforms such as Instagram, TikTok, and YouTube.

Through a survey conducted by Matter Communications, consumers ages 18-29 are almost three times more likely to consult YouTube than those above 30 when deciding on which tech products to purchase (Williams, 2019). Through YouTube creators, consumers are able to receive thorough reviews from a variety of creators. During those reviews, they are able to see how the product works, its new features, and its pros and cons. Certain tech reviewers even compare competing products to one another, which is extremely helpful as consumers are often already doing those comparisons on their own. 

Engaging with content creators or even consumers directly on social media platforms is very different for brands than it is within their own online platforms, websites, and in-person stores (Veluchamy, 2021). However, if utilized properly, brands can increase their influence and marketing success by building a relationship with their consumers by engaging directly on consumer posts about their products. 

References

Veluchamy, Ramar. (2021). TO STUDY THE IMPACT OF YOUTUBE TECH INFLUENCERS ON THE CONSUMER - DR RAMAR VELUCHAMY. 44. 173-180.

Williams, R. (2019, May 22). Social media overtakes word-of-mouth for tech reviews, study finds. Marketing Dive. https://www.marketingdive.com/news/social-media-overtakes-word-of-mouth-for-tech-reviews-study-finds/555300/