Week 1 - MBA 6601 - Guerrilla Marketing

I think it's safe to say that we cannot escape marketing. We are constantly marketed to, and our web searches are data that, in turn, provide all-to-specific ads appearing on our social media accounts. 

As mentioned in Chapter 1, principles such as intentional relationship building, interactivity, and "you" marketing are fundamentals for guerrilla marketing (Levinson et al., 2007). It seems many direct-to-consumer businesses are already embracing marketing strategies to appeal to their consumer audiences. Social media only further allows those strategies to thrive. 

Even more traditional industries such as health care, are now hoping to tap into the success that tech companies have found. Personalized care provided through virtual means seems to be the new frontier. Accessibility to care and inclusive messages are emphasized. Most of all, the abundance of information that used to be "little-known facts" are now a signal for transparency and a company's trustworthiness. 

It's incredibly interesting to see how health care is being revamped to appeal to a different audience. Websites and marketing strategies are created similarly to clothing brands and lifestyle magazines. I wonder how these industries that use to not really intersect can now overlap purely based on marketing strategies.