Elenista-Ann Lam's Marketing Blog

Automation has already been influencing the public health and non-profit sector, increasing efficiency and accessibility, allowing personnel to direct more time and energy towards reaching organizational goals. Many technologies and programs utilized by the health care system are shared with public health, especially with health records. The electronic health records (EHR) system allows health sectors to connect, improving patient and community care.  I believe continual integration and centralization of health records would further improve public health. By integrating data, our research can more accurately reflect the target communities, which is crucial in providing public health initiatives. The lack of data, especially in underserved communities has been a large barrier in implementing effective care.  As for the non-profit sector, there continues to be an expansion for automated systems in finance, organization information, documentation, outreach, donation, project plan...

I must begin by stating how daunting it was to share what I have been doing for the past seven weeks with my friends. Not only have I never done this before, but it is also very different from what I normally share.  It felt as though my friends were all learning alongside me when they got to read my blog posts, especially because none of my friends are within the business or marketing sector.  Most of their comments were something along the lines of: "I'm not sure I enjoy being aware of how marketing is literally everywhere." "So...capitalism." "Oh I've seen those basketball commercials before." (In reference to the Google Pixel ads featuring NBA players) Many of them also made the observation of how much our culture emphasizes on marketing individuals and creating a "brand". The toxicity of "hustle culture" was also discussed. How exhausting it is to constantly think of personal hobbies and interests as potential cash revenue,...

Throughout the history of Google, they had implemented many successful marketing strategies to create the brand they are today. Starting as a unique search engine program back in 1998, Google has since expanded to a wide array of online programs and services, applications, and hardware products.  Google's success is largely due to not only their quality products and services, but the approach they take when it comes to determining their marketing strategies and the products they should develop. It does help that Google is company whose main objective is to collect data. This massive amount of data provides them exactly what they need to determine their next move depending on how they analyze this data.  For example, during a Chromecast campaign, the Google Media Lab used Google Trends to identify which tv shows and movies have been most popular among their target audience (Biron, 2017). This provided them the data on what their audience would most likely watch using Chromecast...

For this week's reading in Guerrilla Marketing , identifying and choosing the best marketing methods fit for your ad campaign was discussed. To expand on this, I will be going through the history of marketing decisions and outcomes made by the most profitable and successful sports brand - Nike.  Founded by Philip Knight and Bill Bowerman back in 1964, Nike was initially known as Blue Ribbons Sports (BRS). BRS eventually became what we now know as Nike in 1973, named after the Greek goddess of victory. The signature "swoosh" logo was created by a student for a mere $35 (Moore, 2022). Little did they know, that logo would later become the calling sign for a multi-billion dollar sports brand.  This logo creation was one of the first major marketing strategy for Nike as it created a visual brand for the consumer market (Levinson, 2004). As for their product, one of their first major revenue increase came when Bill wrote a book on jogging and its benefits. This book was releas...

For my final presentation, I will be analyzing the branding of Google, specifically their new Pixel 7 smartphone. As I was planning out my presentation and the marketing and branding topics I will discuss, I thought of how social media impacts the consumer market, specifically the individual creators on each platform. Tech reviewers and "influencers" can be seen on platforms such as Instagram, TikTok, and YouTube. Through a survey conducted by Matter Communications, consumers ages 18-29 are almost three times more likely to consult YouTube than those above 30 when deciding on which tech products to purchase (Williams, 2019). Through YouTube creators, consumers are able to receive thorough reviews from a variety of creators. During those reviews, they are able to see how the product works, its new features, and its pros and cons. Certain tech reviewers even compare competing products to one another, which is extremely helpful as consumers are often already doing those comparis...

In this week's chapter of Guerrilla Marketing - Developing Truly Creative Marketing, Levinson described various approaches to forming a successful and creative marketing strategy. To begin, it is beneficial to develop the purpose of your creative strategy that acts as a foundation for your marketing program (Levinson et al., 2007). As practice, I wrote a draft of such a passage for my personal digital marketing and design agency.  "The purpose of E.A.L Marketing and Design Agency advertising will be to convince our target audience - primarily small business owners eighteen to forty-five - that E.A.L provides personalized one-on-one marketing strategies and designs best fit for growing their business. This will be accomplished by showcasing the many organizations and businesses I've worked for and their outcomes. The mood and tone of the advertising will be informative, motivating, and honest." To tie this practice to my final presentation, I wrote a similar passage fo...