Elenista-Ann Lam's Marketing Blog

Research, more importantly, constant research is emphasized in this week's reading of Guerrilla Marketing. Continual learning of the marketplace such as your consumers is a requirement for not only businesses, but organizations in general as long as your mission centers people. The research method may vary from industry to industry, but the importance of research still stands. For example, within the non-profit sector, "market research" applies to two different groups - the populations we serve and the donors we hope to partner with. With our target populations, the research purpose is to determine how to most efficiently and effectively support them. We should also research how to effectively conduct outreach to new communities and ensure our current communities are satisfied with our programs and services.  Similarly with our donors, we should also conduct outreach research for them as well as how to retain them. Retaining donors can be in the form of updating our techn...

Automation has already been influencing the public health and non-profit sector, increasing efficiency and accessibility, allowing personnel to direct more time and energy towards reaching organizational goals. Many technologies and programs utilized by the health care system are shared with public health, especially with health records. The electronic health records (EHR) system allows health sectors to connect, improving patient and community care.  I believe continual integration and centralization of health records would further improve public health. By integrating data, our research can more accurately reflect the target communities, which is crucial in providing public health initiatives. The lack of data, especially in underserved communities has been a large barrier in implementing effective care.  As for the non-profit sector, there continues to be an expansion for automated systems in finance, organization information, documentation, outreach, donation, project plan...

I must begin by stating how daunting it was to share what I have been doing for the past seven weeks with my friends. Not only have I never done this before, but it is also very different from what I normally share.  It felt as though my friends were all learning alongside me when they got to read my blog posts, especially because none of my friends are within the business or marketing sector.  Most of their comments were something along the lines of: "I'm not sure I enjoy being aware of how marketing is literally everywhere." "So...capitalism." "Oh I've seen those basketball commercials before." (In reference to the Google Pixel ads featuring NBA players) Many of them also made the observation of how much our culture emphasizes on marketing individuals and creating a "brand". The toxicity of "hustle culture" was also discussed. How exhausting it is to constantly think of personal hobbies and interests as potential cash revenue,...